Value proposition design

how to create products and services customers want

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Osterwalder, Alexander: Value proposition design (2014)

290 pages

English language

Published Sept. 5, 2014

ISBN:
978-1-118-96805-5
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OCLC Number:
1001926583

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The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

5 editions

Subjects

  • Quality control
  • Management
  • Business planning
  • Customer services
  • Production management
  • Customer relations
  • Strategic planning