Siddhartha Golu reviewed Nudge by Cass R. Sunstein
Review of 'Nudge' on 'Goodreads'
If you've read Thinking Fast and Slow, you've read this book.
312 pages
English language
Published Jan. 4, 2009 by Penguin Books.
(1 review)
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Subjects
- Economics -- Psychological aspects
- Choice (Psychology) -- Economic aspects
- Decision making -- Psychological aspects
- Consumer behavior