Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by ,

Hardcover, 368 pages

English language

Published July 28, 2014 by Random House.

ISBN:
978-0-8129-9301-1
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OCLC Number:
851419994

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5 stars (2 reviews)

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” www.randomhouse.com/book/216369/creativity-inc-by-ed-catmull-and-amy-wallace

6 editions

reviewed Creativity, Inc. by Ed Catmull

Very Interesting Start to Finish

5 stars

This book investigates the Pixar founders' reasons for success at Pixar and Disney. The author holds his examples up as ways to find success in any creative endeavor. The examples ring true for me, and match my experience in different fields. It's nice to read the examples here, because when you look around your organization there will be a million things to fix. Which should you prioritize? Which should you let your team prioritize? Which aren't even problems? It's great to get someone else's opinion.

reviewed Creativity, Inc. by Ed Catmull

Review of 'Creativity, Inc.' on 'GoodReads'

5 stars

Great insight into one of worlds most famous animation studios. I liked that it’s written by someone passionate about the long term success of a company. Not the short term profit of an IPO or exit but rather the long term success of the company and especially its employees. Ed Catmull tried to figure out what it takes to remain successful and to avoid what ruined other enterprises. The center of his concern are the people who he works with, the often coined “human capital” of any creative company.
His style is easy to read and the stories are quite well to relate with. And of course it’s awesome to get to know about the history and insights of a company and people that brought us so much joy over the last decades.

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