Back
Ed Catmull, Amy Wallace: Creativity, Inc. (Hardcover, 2014, Random House) 5 stars

Creativity, Inc. is a book for managers who want to lead their employees to new …

Review of 'Creativity, Inc.' on 'GoodReads'

5 stars

Great insight into one of worlds most famous animation studios. I liked that it’s written by someone passionate about the long term success of a company. Not the short term profit of an IPO or exit but rather the long term success of the company and especially its employees. Ed Catmull tried to figure out what it takes to remain successful and to avoid what ruined other enterprises. The center of his concern are the people who he works with, the often coined “human capital” of any creative company.
His style is easy to read and the stories are quite well to relate with. And of course it’s awesome to get to know about the history and insights of a company and people that brought us so much joy over the last decades.